The Automatic Identification and Data Capture (AIDC) market is witnessing substantial global growth, with its value hitting $71.1 billion in 2023 and expected to soar beyond $150.6 billion by 2033, boasting an annual growth rate of 7.42% from 2024 to 2033. [1]
This margin of growth is being experienced across Europe, presenting promising opportunities for resellers in the region. European industries are increasingly emphasising efficiency and traceability in product labelling and tracking, creating the potential for resellers to offer tailored solutions and strengthen their foothold in this expanding market. With the rising adoption of AIDC solutions across various European sectors, including Retail, Government, Transportation & Logistics, resellers have ample opportunities to capitalise on the growing demand for hardware and software components, driving further market expansion and innovation.
Introducing the Unite Partner Programme from BIXOLON
The BIXOLON UPP (Unite Partner Programme) has been designed to empower current and potential reseller partners throughout Europe. Offering enhanced benefits aimed at facilitating the promotion and sales of BIXOLON’s technology for selected Auto-ID desktop and industrial printers.
Originally introduced in 2018, the UPP underwent a revamp in 2023 to better attract new partners by introducing the UPP+ partner status with additional benefits. Throughout this collaboration, BIXOLON and its partners will work together to identify the most appropriate printers from BIXOLON’s desktop and tabletop portfolio to meet customers’ needs.
Key Features and Benefits of the UPP
The BIXOLON Unite Partner Programme is exclusively reserved for the VARs (Value Added Resellers) and the Software Integrator community; within all vertical market segments of the AIDC (Automatic Identification and Data Capture) industry; where desktop and tabletop label printing is required.
The Programme provides members with:
- Security: BIXOLON values its partners and its individual relationships. Believing every partner has made an investment into the BIXOLON brand and strives to provide security and return on that investment.
- Support: BIXOLON stays connected with you every step of the way, providing comprehensive sales, technical and marketing support as and when required.
- Growth: BIXOLON rewards your investment in the relationship with strong financial benefits focused on recognising your collaboration with BIXOLON.
Key benefits of this updated Programme include:
- Personalised Support: Regular business reviews, plus the option of sales and technical training to its exclusive programme partners. In addition, to provide comprehensive partner support and advice for project tender product selection.
- Leads: All leads received by BIXOLON directly and through events are carefully evaluated and re-directed to the corresponding Partner.
- Price Concessions: Monetary incentives including price concessions will be provided to programme members purchasing inclusive desktop and tabletop label products, plus discounts for additional demo units. Dependent on the size of the project and its competitive environment, unique price concessions can be discussed and granted to the Partner on a case-by-case basis.
- Exclusive Technical Assistance: BIXOLON Unite Partners will enjoy priority technical assistance, including direct email access to the BIXOLON Europe Technical team.
Obligations as a BIXOLON Unite Partner:
- Initial Demo Order: The agreement will be valid once it is signed by both partners and the partner’s initial demo order has been acknowledged by a BIXOLON approved distributor.
- Yearly Commitment: The Partner is committed to purchasing a minimum number of BIXOLON label printers per year.
- BIXOLON Authorised Reseller Logo and Certification: The use of BIXOLON’s ‘Unite Partner’ logo and certification is limited to approved partners only. Dependent on the size of the project and its competitive environment, unique price concessions can be discussed and granted to the Partner on a case-by-case basis.
- Cancellation / Modification Policy: BIXOLON reserves the right to modify, amend or cancel the content of its Unite Partner Programme at any time without prior notice.
How to Apply
If you’re interested in becoming a BIXOLON reseller and would like to learn more about the Unite Partner Programme, please contact your local BIXOLON representative. You can contact them by email at sales@bixolon.de or call the BIXOLON European office on +49 211 6878540. Or you can simply fill in the online application form at www.BixolonEU.com/unite.
Join the UPP today, and let’s UNITE to create better solutions for our customers!
