Retail

The Retail market has become centred on customer satisfaction. Businesses are driven with the desire to build customer brand loyalty to ultimately boost product sales. Retailers are continually experimenting with different consumer activities such as in-store promotions to couponing and analysing consumer habits to send targeting product messaging. Technology has now become central in the communication process between the Retailer and Customers with the rise of multi-channel retailing, in-store promotions, pop-up stores, self-service terminals and e-commerce. BIXOLON is a leading company within the retail printing market, providing a range of forward thinking receipt, ticket and label printing solutions that incorporate the most up-to-date technologies to meet the demands of the evolving industry.