BIXOLON Appoints new Head of Auto-ID Sales for Northern Europe

Neil Baker

BIXOLON Europe GmbH, a subsidiary of BIXOLON Co. Ltd, a leading global Mobile, Label and POS printer manufacturer, appoints Neil Baker as the new Head of Auto-ID Sales for Northern Europe where he will be working in collaboration with Stuart Colverd across the UK region. Baker joins the company from TSC where he worked in EMEA Sales and Product Management roles for over 6 years.

Baker states, “To be joining BIXOLON at a time of such product development and growth is truly exciting. BIXOLON’s comprehensive range of POS, Mobile and Label printing hardware and consumables will allow sales development in our key sectors, but also open new vertical markets such as RFID and Linerless for both us and our network. I’m looking forward to working with our partners in all regions and enhancing these long-term collaborations.”

“As the European Automation and Data Capture market continues to grow, Neil’s appointment signals BIXOLON’s ongoing commitment to building upon its share within this fast-paced market,” cites Jay Kim, Managing Director, BIXOLON Europe GmbH. “Neil’s brings extensive knowledge and industry insight which we expect to translate into a wealth of new business opportunities accommodating to our printing portfolio.”

BIXOLON will be at several exciting industry events in the Autumn, for more information about these events and to book a meeting with the team, visit

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