As a business, it is imperative that you stay up to date with the latest fads and developments, be it in trends, fashion, or technology. We all know that these evolve at an alarming rate, and your business must be able to keep up. Simply put, if you don’t your business will fall behind competitors and you will be faced with a challenge of having to catch up or face closure. As that is the case, you’ll want the best POS printer you an find.
A conundrum which no business owner wants to face, there are ways that you can ensure your company is running on the highest of specs of printer technology with help from Bixolon. Whether you are in retail, hospitality, manufacturing, aviation, or healthcare, using an out of date printer of any sort will have an effect on day-to-day running, even more so if you require the use of a POS printer.
Here, we discuss whether you might need to update to the best POS printer available. If you’re reading this and a few too many of these points apply to you and your company, consider getting in touch with Bixolon to update your POS printer. See our main website for more information.
The performance of your printer is probably the most vital requirement of the device, and one that should not be taken lightly. Recurring issues with your printer are the most obvious warning signs that your system is out of date. Malfunctions of the device will greatly affect its levels of effective operation. This can include anything from not printing to not even turning on.
Printing malfunctions can cause havoc for a business, for both those who have printers and ticket printers. Ticketing systems are used for a variety of reasons as the world turns to a more technical and methodological way of running, and breaking the chain with a printing malfunction will hold up your entire system.
Malfunctions cause delays. Delays cause problems, and problems cause frustration with both a company and a customer. Speed of printing is fundamental, particularly with a POS printer. Printing and connectivity to software need to be fast. If not, customers will get impatient, and it could be the turning point for them not returning.
Social media and customer experience can either make you or break you. Checking in, tagging pictures and reviews are so trusted on Facebook and Twitter by online friends, you need to ensure that you are providing the best customer experience possible. Time is money, and if you take too much of a customer’s time, it won’t be long before they won’t be handing over their money.
The quality of your POS receipt should not be forgotten. Although many people will throw receipts away or find them at the bottom of their bag months later, a poorly printed receipt could cause problems. When referring to a receipt, you need to be able to clearly read what you have purchased, and if this is not the case, the customer may need to return to your business to get another. Whilst this is not the be all and end all for your business, it’s a negative aspect that may influence future decisions.
Moreover, if using a receipt as a promotional feature, the clarity of printing must be not only legible but it needs to be attractive to catch a consumer’s eye. If your business prints promotions and offers, take a look and see if they truly endorse your business, or if they, in fact, weaken it.
Whilst this is not applicable to all industries, this detail will be more relevant to some more than others. The appearance of your POS printer can depict your business. For a chic, lavish boutique, every element of a customer’s experience must be considered, right down to handing over a receipt. A simple, modern printing device can fit in seamlessly with your principles, and not impair the customer’s experience.